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Common questions about platinum

Q: Why is platinum's purity important to me?
A: Platinum, one of the world's strongest metals, is hypoallergenic, tarnish-resistant, and extremely durable. 

Q: Is platinum the same as white gold?
A: No, it is quite different. During World War II, the U.S. government prohibited platinum use in non-military applications, including jewelry. Because of strong consumer preference for platinum's pure white luster, white gold was substituted in platinum's absence. To create white gold, yellow gold is alloyed with other metals to achieve a white look. However, platinum is white to begin with and maintains its white luster permanently. Its purity, strength, rarity, durability and naturally rich, white color make it the best choice.

Q: Will platinum scratch?
A: Signs of wear, including scratches, will inevitably appear in all precious metals, even in platinum, However, due to platinum's durability and strength, there is usually little metal loss when the piece is scratched. If your platinum jewelry does develop visible scratches, you should have the piece repolished by a professional jeweler.

Q: Is platinum fashionable?
A: Will it coordinate with my gold jewelry? Platinum's white color beautifully contrasts with yellow gold and adds versatility to your existing wardrobe.